Using individual devices as one element (instrument), when played together on multi devices they create an orchestra. When unified the orchestra plays the winter wonderland song.
Our Objective - Provide deep interactive immersion to turn wait-time into engagement time.
Today devices are sold through apps, not the other way round. Therefore, we're creating a playground of apps using tablets.
Concept - 24 hours of apps - categorize the apps into the hour of the day depending on their usage.
Calvin Klein is known for their simplicity black and white touch. Having to create an archive system, a concept about timeline came about. It's a constant scroll with the navigation on the right.