Scotts : Redesign Tomcat / Ortho / Lawns
Under Scotts, we had to redesign Tomcat, Ortho and Lawns. From Content Strategy to UX to Design.
Redesign Tomcat to fit within modern standards - UX, visual, and viewing platforms. While leveraging previously designed templates, we have to expland globally with 8 languages. In addition, add a Tomcat Product Solution Finder tool to the experience.
Redesign Ortho and move it to an individual branded experience, creating a BIC experience for desktop and mobile. Content was curated around seasonal and location, creating a unique homepage experience.
ROLE: EXPERIENCE DESIGNER
Redesign Lawns, the parent of Scotts, to be more lifestyle driven and inspirational. We created user centric hubs and reached the user in all parts of their journey from getting started to repair and maintenance.